Using social media channels, digital farmers discuss the benefits of digitizing agriculture.
Kenyan farmers are slowly embracing digital farming, also referred to as smart farming or e-agriculture, but more work remains before it is widely used. We now have instruments for collecting, storing, analyzing, and disseminating digital data and/or information in agriculture.
The CEO of Farmer on Fire Global Consultancy, Wangari Kuria, loves to refer to herself as an urban farmer since she uses cutting-edge technology to assist other farmers, particularly small agriculture businesses, in maximizing the benefits of technology farming.
Farmer on Fire, according to Kuria to The Chamber Press, ” is a recognized agri-influencer expert assisting agricultural businesses and individuals with their digital transformation of sales and marketing.” She added that they do this by offering guidance, training, and help with the development and implementation of various digital marketing platforms.
Having worked as a real estate agent at a reputable company in Kenya before making the full transition into agriculture. After realizing she was unsuitable for the position and that her true calling is to mentor and develop others, she quit her job and got to work farming on a family plot in Kajiado.
Agriculture is pursued as a business, she said, “not because you are idle or trying to figure out what you want to do, but because you want to make money, and I can guarantee you it has tremendous profit if you plan correctly.”
From their business’s perspective, if farmers are informed about the advantages of digital marketing so they can choose whether to invest in them, digital agriculture can thrive. Influencer marketing, social media marketing, and content marketing are all part of this.
As an advocate for more young people, especially women, in agriculture, they provide them with access to agricultural knowledge and connect them to clients while also educating agricultural youth and corporations about the benefits of using digital marketing to strengthen their brands.
She has been able to teach people on many elements of engaging in thriving farming activities in various locales around the nation and the African continent through her social media platforms, which have enormous followings and are constantly expanding.
The majority of her training focuses on the “what” and the “where,” respectively;
What is taught to the mentees is how to pick the best practice to pursue in order to get the most out of it. Despite the fact that it is more manageable and affordable at first, they are suggested to start with something straightforward and profitable. Additionally, they should thoroughly research their intended course of action beforehand. They can find knowledge in books, YouTube libraries, and from those who have already used it.
Where is another important factor to take into account before beginning any farming operation. The success of the business will rely on the type of climate they intend to farm in and which crop varieties thrive in particular conditions.
“Decide how you are going to approach any task before beginning it on your farm. Make a plan for how it will happen, seek for a large space, determine the value chain’s whole operation, “She said.
Before beginning any practice, Kuria urges farmers to conduct a thorough market analysis because doing so will help them avoid going out of business when their products do not sell and waste money that could have been invested in more profitable ventures.