Kenya National Chamber of Commerce & Industry led a business delegation to Istanbul Turkey, under the leadership of the National Vice Chairman James Mureu between 7th – 11th May 2018. The delegation from KNCCI met with the members of the Bursa Chamber of Commerce & Industry (BTSO) to assess trade relations between Kenya and Turkey and hailed significant improvement in the recent past. However, it was noted that there still remains so much potential that needs to be explored. The speakers hailed the Kenya’s thriving economy and stressed the need for Turkey to boost its presence in Kenya and vice versa.
The Foreign Relations Economic Board (DEİK) of the Republic of Turkey further organized business forums in Istanbul aimed at bringing together business men/women of both countries to exchange ideas, contacts and come up with ideas on how to further enhance our bilateral trade relations. The business forum was well attended by over fifty companies ranging from manufacturing, construction, health to textile sectors. On the side-lines of the trade mission to Turkey, the leader of the Kenyan delegation, Mr. Mureu took the opportunity to successfully lobby for Kenya’s bid to host the World Chambers Congress in 2021.
DEİK extended an invitation to the Kenyan delegation to attend the Africa-Turkey Business Forum scheduled to take place between 9th– 10th May 2018 in Konya, one of Turkey’s leading agricultural provinces. The event, attended by at least 200 business men/women is by and large organized by Independent Industrialists and Businessmen Association (MÜSİAD) in collaboration with African Embassies resident in Ankara.
From the mission it is clear that Turkey is keen to venture into the African market especially Kenya but there are a number of hindrances or rather issues that need to be addressed as we endeavor to enhance the already existing bilateral relations between Kenya and Turkey including:
Lack of proactive marketing strategy- Turkey is a vast country and a more proactive and well-coordinated marketing strategy by the relevant stakeholders in Kenya is required in order to raise Kenya’s awareness;
Presence of both tariff and non-tariff barriers to trade;
Slow implementation of the signed bilateral agreements and/or MoUs.
Effective undertaking of annual Turkey Business Trade mission with the members of the Chamber so as to enhance trade relations between the two countries.